A blend of Photo and video, Cinemagraphs are known for their inherent and almost hypnotic power to arrest attention.
While scrolling through social media feeds, viewers tend to skip over traditional image ad's, barely lending a glance.
Now all kinds of businesses, large or small, are turning to Cinemagraphs to bring their campaigns to life. Shouldn't you ?
When looking into how to market a brand, it's important to think about the different methods and outlets to best showcase the company, product or service. Social media plays a huge role in digital marketing. With the popularity of networks such as Facebook, Twitter, Instagram, Google+ and Tumblr, it’s important to hit each channel with accuracy and effectiveness.
Email continues to play a key role in marketing strategies. Every email marketer looks for ways to improve campaigns and drive deeper engagement through the use of design, images, and copy.
A popular trend is to add in small looping animated GIFs to catch the readers attention. As recipients of many email newsletters, this can often be too much. Subtlety is the key to success here, and it comes in the form of cinemagraphs.
Digital Displays / Projections
Walk around the streets of Toronto, NYC, the airport, or a mall and you're bound to come across digital displays. Some will be playing videos, others still photos, and people will walk by without a second glance.
We are so used to being bombarded by ads that we have trained our minds to simply block it out. Throw a cinemagraph onto a digital display or projection, and then watch what happens.
Cinemagraph ads from the World's leading brands have been popping up all over social media. Companies like Starbucks, Ikea, and Mercedes have been testing out the new medium and seeing staggering results.
Brand effectiveness studies by Nielsen confirm just how powerful cinemagraph ads can be.